Sunflower farmers in Makueni town are set to reap big from a partnership between Safaricom’s DigiFarm, Bidco Africa and the region’s county government.
DigiFarm is a free-to-use mobile platform that offers smallholder farmers access to a suite of information and financial services, including discounted products, customized information on farming best practices, and access to credit and other financial facilities.
The end to end partnership, according to Safaricom will see the farmers profiting from the sale of their harvest with Bidco Africa buying the yield which will be used in the processing of edible oils.
“We are glad that we are able to help farmers actualize their dreams through DigiFarm by providing an end to end process that will ensure that farming becomes a profitable venture that will eventually uplift their living standards. We hope to continue to engage more farmers with different crops so that we can help them reap maximum benefits” said Rita Okuthe the Chief Enterprise Officer at Safaricom.
Makueni is the first County to pilot the end to end value chain from registration of farmers to accessing a ready market. DigiFarm provided technical support through quality fertiliser, seeds and access to credit and insurance to help increase productivity.
“Our aim is to ensure that all DigiFarm services are available throughout the county and we are also doing the same in other counties so that farmers can get access to information, credit facilities, farm inputs and any other necessary tools they may need to help them earn money from their produce” Ms. Okuthe added.
So far, Makueni County has 34 DigiFarm depots where farmers can get inputs such as quality seeds and fertilisers. The county also has the highest number of registered farmers on the platform with over 217,000 out of the close to 1 Million farmers registered countrywide.