Telkom Kenya and the Standard Group have partnered to enable customers to access the Group’s digital versions of their print content, conveniently and in real-time, via their smartphones.
At the push of a button, Telkom customers can now read The Standard and The Nairobian e-papers. Each e-paper will cost KSh. 20, payable via Airtime. Also available are the daily newspaper pull-outs that one may opt for at KSh. 5 each. The partnership seeks to make content more conveniently and instantly accessible to news consumers, regardless of their physical location. The e-paper data rate has also been zero-rated.
Telkom’s CEO Mugo KIBATI says simplifying people’s news consumption, and at favorable price points, resonates with Telkom’s mission to provide the best value for a simpler life, efficient business, and stronger communities.
“This partnership strengthens our proposition as a technology company of the future, one that is integrating technology to simplify content accessibility during this period, and as the country and the world continue to progressively digitize more aspects of everyday life. This is the new normal and we are excited to be part of this universal journey, working with the media industry to help power their digitized content to consumers. Moreover, with customer trends shifting to contactless engagement, this initiative is timely.”
On his part Standard Group CEO, Orlando Lyomu expressed enthusiasm in inking the new deal.
“We are excited to partner with Telkom to make our e-paper available to readers everywhere. Readers can now access an array of high-quality journalism products from the Standard Group at the click of a button, at an affordable price. This partnership allows readers to have a choice. They can select their favorite pull-out at a very affordable rate,” Mr. Lyomu said.
To register for the service, customers will simply need to dial *550#, via their Telkom lines, buy their select e-paper by picking a Daily or Weekly option, or the pull-out of their choice, proceed to make the purchase and read via a link.
The proliferation of digital transformation in the publishing industry has been intensified by the pandemic, with sector players now diversifying their product and content offerings.
Mid-last year, Telkom announced a business restructure with a focus on the Digital and Consumer segments, reflective of the firm’s new strategic direction, as it gears to become a fully-fledged technology company.