Toyota Kenya is seeking to increase the regional market share of locally assembled HINO trucks to 15 percent up from 2.3 percent within the next five years.
According to a news report by the Star Newspaper, the firm is confident that it will be able to achieve the milestone because of increased demand for the model which will be complimented by the firm’s vast distribution network. The trucks’ strength, durability and efficiency will similarly see the HINO trucks successfully penetrate the larger East African market.
“Our trucking technology guides our trucks’ design philosophy of quality, durability, and reliability; it ensures that our trucks offer legendary fuel economy and powerful driving performance at competitive prices that are pocket-friendly. Our confidence in the durability and efficiency of our trucks stems from the fact that HINO trucks are built with genuine parts and offer a warranty of 100,000KM or 24/36 months for the HINO 500 FC and HINO 300 respectively,” Toyota Kenya Managing Director (MD) Arvinder Reel is quoted as saying by the Star Newspaper.
Last month, Toyota Kenya announced that it will invest Ksh. 100 million into the local assembly of its Hilux model with production operations set to commence as early as October. Locally assembling the Hilux model will add onto the firm’s portfolio of Kenyan-made vehicles which currently consists of Land Cruiser pick-ups, Hino trucks and Yamaha Motorcycles.
“We took a decision to work with Hilux because this is one of our highest selling models. By end of October, we expect the first batch of locally assembled Hilux out. This will be the first phase since we are looking to assemble other models in the near future. For now we will be concentrating on the Hilux so that we make it a case study for the passenger vehicles,” Toyota Kenya Managing Director Arvinder Reel said then.