TRACE, MultiChoice partner to launch dedicated gospel channel

TRACE MultiChoice
Simon Kariithi Commercial GM Multichoice Kenya and Danny Mucira, MD Trace East Africa give a brief about the new channel at a press briefing during the launch of Trace Gospel. PHOTO/COURTESY

TRACE TV has partnered with MultiChoice Group to officially launch a dedicated gospel channel, dubbed TRACE Gospel, on DStv and GOtv Max in Kenya.

 TRACE Gospel will showcase the best of local and international gospel with music videos from various sub-genres that include Contemporary Gospel, Urban Gospel, Worship Gospel and Traditional Gospel. The channel will be available on channel 332 on all DStv bouquets and GOtv Max channel 77 in Kenya.

 “We are a brand that is dedicated to showcasing the very best of Urban music from all genres from across the globe,” said Danny Mucira, Managing Director of TRACE Eastern Africa.

 “TRACE Gospel is a channel where we can share music, news, worship and interviews within the gospel genre. We are looking to provide a channel that is an exploration into Gospel music and a platform for the continents’ artists to share what Gospel sounds resonate most with them.” Mr. Mucira added.

 According to MultiChoice Kenya Commercial General Manager, Simon Kariithi, the launch of the new station underscores the channel’s commitment to offer the best local and international entertainment to customers.

“Having TRACE Gospel on DStv and GOtv platforms is part of our on-going commitment to bringing a wide variety of the best in local and international content that touches the lives of our viewers. The addition of this channel onto our platforms will ensure that our customers are exposed to even more entertainment options for their families, giving more value this festive season.”

TRACE is the first global ecosystem that leverages afro-urban entertainment to connect & empower the new generation and the creators. The channel collaborates with both emerging and established talents to generate premium afro-urban content and leading digital platforms for a potential captive audience of 400M super fans in its 7 priority markets: Africa, France, UK, USA/Canada, Brazil, Caribbean and Indian Ocean.

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